PPE Improvement

 Friday 13th December 2024

PPE Dirt

Section A: Exploring Media Language & Representation.

Section A: Possible Texts.

- Magazines (Vogue and GQ).

- Marketing (film posters).

- Newspapers.

- Print Advertisements (QS & This Girl Can).

Two questions in this section:

- One question assessing media language in relation to one set product (stepped).

- One two-part question assessing representation in relation to one set product and one unseen resource in the same media form.

Narrative - The plot or storyline.

Write / talk about the connotations.

Tuesday 17th December 2024]

Do Now: 3/5

1) Another word for connotes is suggests.

2) Contexts - The circumstances that provide the setting for a media product.

3) GQ target audience - Male, younger aged (20+), serious-minded, professional, educated.

4) For a 12 marker, you should aim for 3-4 paragraphs.

5) A media convention is the way in which something is usually done.

Question 1:

- TARGET: Add more details to both of the questions (A & B).

Question 2:

- It is asking you to to explain how advertisements were influenced by social context and how the 'This Girl Can' advert supports this ideology.

- How far = Make a judgement.

- Make sure you add specific examples.

- For 25 marker: TARGET: Write more details. Make more comparisons and do this question first (most marks). Finally, if you can, try to add in uses and gratifications (P.I.E.S).

Section B:

Possible Texts: Two of them.

- Film (Industry).

- Newspapers.

- Radio.

- Video Games.

It includes one stepped question on media industries, and one stepped question on audiences.

- TARGET: For 2 markers, give an example!!

Learn These:

- Production.

- Distribution.

- Marketing.

- Circulation.

Question 3:

- Revise terminology and give specific examples.

Question 4:

- TARGET: When talking about target audience - Use percentages and amounts.

Homework:

How does the film poster for The Man With The Golden Gun communicate meaning with genre? [10]

The film poster for The Man With The Golden Gun communicates meaning of genre through many aspects of imagery which suggest that the genre of the movie is action. This can be seen through the way that we can see a man in the middle of the poster which suggests that he is the main character of the film and we can get the ideology that this is an action film through the way that the man is holding a gun and wearing a suit which can connote that he is a hitman or spy which is a much more stereotypical action film sort of ideology. 

Similarly, the fact that we can see numerous locations can also hint towards us that this is an action based film as you would commonly see multiple different locations in action films, stereotypically compared to other genres. More to this, the types of locations we see such as a nuclear plant can once again suggest that this is an action movie because this is the kind of thing you would see in an action film, stereotypically; an unnatural movie setting.

Explain how social context influences advertising. Refer to the This Girl Can advert to support your points. [5]

Social context can help to influence advertisements because it means that people are more socially aware before seeing an advert which allows them to already have knowledge towards the problem that adverts are trying to fight against; they are socially aware. This can be seen in the This Girl Can advert because many women were very aware about how they looked when working out and many felt very insecure about how they looked whilst trying to work out. Therefore, when the campaign for This Girl Can allowed women to recognise the fact that there was a campaign out there that was trying to support women in working out by using aspects such as a older woman with a messy bun in their advert which allowed women to see that they can work out without having to worry about how they look 'Looking like a pig, feeling like a fox'.Friday 20th December 2024

Do Now: 4/5

1) On average, the Archers have around six million listeners.

2) The target audience for The Archers is older women.

3) The Archers is broadcasted every day from 7pm except for on Saturday, repeated at 2pm the following day.

4) Demographics - Gender, Age & Ethnicity.

5) The BBC's remit is to educate, inform and entertain.

Other than listening to the show, what other ways are there for fans of The Archers to engage with the show?

- Read up on the characters on the website.

- Quizzes.

- Follow different social medias.

- Podcasts.

- Calendar, guide to what happens (narrative).

The Archers: As A Brand.

- The Archers is a big business for the BBC as it's the most listened to BBC programme online.

- In today's society, market share and brand identity are massively important and The Archers succeeds on both of these.

- If the BBC was ever to lose its license fee, there are certain shows that it is guaranteed people would pay to subscribe to - The Archers is one of these.

- Therefore, it's important that the producers keep the show fresh. One way of doing this is by introducing new characters or pushing the boundaries on plot-lines.

Popular and controversial themes / topics:

- Modern slavery.

- Rape.

- Gay marriage.

- Affairs.

The Archers:

- Not one to shy away from controversy, the BBC has opened the gates to less talked about topics and issues in recent years.

- Domestic abuse, modern slavery, fraud, mental health issues, female vicars & gay marriage to name a few.

- The most recent was the domestic abuse storyline of Rob and Helen and her trial following his death.

- The storyline was developed over two and a half years and focused on Rob's emotional and physical abuse of Helen. The storyline climaxed with Helen stabbing Rob in front of their son.

- The storyline was praised by domestic violence charities and encouraged many victims to seek help. Some listeners criticised the storyline for being melodramatic.

- The listeners' privileged position of being able to eavesdrop in on characters' private conversation has added a very real touch to the storyline. Audiences witnessed first-hand Rob's controlling nature, his coercive behaviour and listened whilst he has progressively isolated her from friends and family.

- The realistic portrayal of this storyline has even prompted audiences to raise over £100,000 in charitable donations, proving the importance of such a show - and the strong relationship it has forged with its audience.

The Archers: FreeHelen

- Listeners followed the storyline and trial avidly - with social media engagement rocketing.

- Thousands of comments: The not guilty verdict in Helen's trial led to thousands of comments on social media, with the show trending on Twitter for hours.

- National Debate: The storyline sparked a national debate about domestic violence.

- Donations to charity: Listeners donated to the Helen Titchener Fund, a JustGiving page set up by a listener, which raised over £92,000 for Refuge, a domestic violence charity.

- Social media hashtag: The trial spawned the social media hashtag *FreeHelen.

- Feminist perspective: VAW activists participated in the discussion, offering real cases and experiences of domestic violence.

- For many of these listeners, The Archers was a familiar friend which provided a comforting background and, until fairly recently, there was an unwritten rule that nothing too terrible would ever happen.

- However, in recent years some listeners have complained that The Archers is beginning to mimic the excesses of TV soaps such as EastEnders.

- The most notable example of this is the 2016/17 storyline of Rob's abusive relationship with his wife. For some listeners, the show they once considered to be light, mellow drama, has now morphed into actual melodrama.

- That being said, such a move has attracted new listeners which are welcomed by the broadcasters, and there is an argument that such shows should reflect the society in which they are aired.

- Because the BBC can be accessed from around the world, it's important to understand that some of the online audience is global, including British people living abroad.

- Listening to The Archers is a crucial way for them to keep in touch with British life. In fact, even within the UK, some listeners from urban areas have stated how they like the sense of rural life that is evident in the show.

- Perhaps, like many, the dream of getting away from the city and moving to the country and The Archers helps them imagine this for a short time.

Uses & Gratifications Theory:

P - People who have may have grown up hearing The Archers or having relatives who have listened to it may allow them to already enjoy the storyline.

I - What rural life may be like for people who would like to move to these sort of areas as it gives them a vivid image of what the life may seem / look like.

E - People may like to hear the newest updates on events such as trials, abuse, modern slavery, etc and what new things have happened because of it.

S - It gives people the chance to talk to others about the show such as online or in person with those who also like the show, it allows them to be more social with others.